Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06678_Field_TCUM T243.txt

Text File | 1996-04-10 | 884b | 16 lines

     It is the quality of number that explains its power to
create the effect of an icon or an inclusive compressed image.
Such is its use in newspaper and magazine reporting, as :
“Cyclist John Jameson, 12, Collides with Bus,” or “William
Samson, 51, New Vice-President in Charge of Brooms.” By rule
of thumb the journalists have discovered the iconic power of
number.

     Since Henri Bergson and the Bauhaus group of artists, to
say nothing of Jung and Freud, the nonliterate and even
antiliterate values of tribal man have in general received
enthusiastic study and promotion. For many European artists
and intellectuals, jazz became one of the rallying points in their
quest for the integral Romantic Image. The uncritical
enthusiasm of the European intellectual for tribal culture
appears in the exclamation of the architect Le Corbusier on